Yahoo To Carry Google's Web Search Ads

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Yahoo which is battling a takeover attempt from Microsoft (http://www.seoforum.info/forumdisplay.php?f=6) said Wednesday it would temporarily carry Web search advertising from Microsoft rival Google.

Yahoo said in a statement that it would run the ads (http://www.seoforum.info/forumdisplay.php?f=3) as part of a test that would only last up to a couple of weeks and would be limited to no more than 3% of Yahoo's search queries.

Ads from Google (http://www.seoforum.info/forumdisplay.php?f=2) advertisers would be displayed alongside Yahoo (http://www.yahoo.com)search results only to queries from Yahoo.com in the United States. The ads would not run alongside results delivered through Yahoo's extended partner network. (http://searchmarketing.yahoo.com)

In announcing the test, Yahoo made no mention of Microsoft's $42.2 billion takeover bid. Instead, the portal said the company's board "is exploring strategic alternatives to maximize stockholder value, including exploration of potential commercial business arrangements."

http://www.informationweek.com/news/internet/search/showArticle.jhtml?articleID=207100770&subSection=All+Stories

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Google Inc and Yahoo Inc are still hammering out the intricacies of a potential advertising and search deal, and no final agreement has been reached yet, a person close to Google said on Monday. The two sides are also sharing their plans for a potential deal with antitrust regulators, the source said.
Yahoo and Google are "vetting any potential agreement with antitrust regulators," said the source, who was not authorized to speak on the record about the confidential discussions.