Chasing our Long Tails Yahoo tips

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Rethinking the value of long-tail keywords
Once upon a time, everyone in PPC “chased the tail” on keywords to find keywords that no one else is bidding upon. But search marketers are starting to look at their long-tail keywords and ask if they’re worth the hassle. The evolution of the long tail
The long tail— the concept of finding value in low-volume search terms got a bump into mass consciousness in 2006 when Chris Anderson published “The Long Tail (http://www.thelongtail.com/)”.



http://www.ysmblog.com/blog/2008/03/25/chasing-our-long-tails/

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