Google Adword Tips

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Power words like 'Get' and 'Buy' and 'Do' and 'See' and 'Discover' will always get higher response rates than weaker words - or worse, ads with no directive.

[megri]

Set your daily budget more than the amount recommend by Google Adword during the campaign creation process.

[megri]

A 41 page PDF with lots of examples including dynamic keyword insertion in ad titles.
http://www.google.com/ads/library/maximimum_effect_dec03.pdf

A guide at webmaster world
http://www.webmasterworld.com/forum81/2839.htm

[megri]

Make sure that when someone comes to your site they can definitely see the "Buy Now" button and all the reasons to buy.